Atlanta is one of the most significant beauty supply markets in the United States, driven by a large African American population with sophisticated hair care demands and a thriving network of independent stylists, braiders, and salon professionals. The city’s diversity has cultivated a retail environment where beauty supply stores stock an unusually wide range of textured hair products, extensions, wigs, and professional-grade tools that are unavailable in mainstream retail chains. Neighborhoods including East Atlanta, Decatur, West End, and College Park host dense clusters of independent beauty supply retailers serving both retail consumers and licensed cosmetology professionals. National chains like Sally Beauty and Ulta Beauty operate alongside locally owned operators who specialize in multicultural hair care, human hair extensions, and hard-to-find professional color lines. The Atlanta market also supports a growing segment of premium beauty supply retailers offering 100 percent virgin and raw human hair products that serve the region’s large cosmetology industry.
When choosing a beauty supply store in Atlanta, look for retailers that clearly label product ingredients, country of origin for hair extensions, and whether extensions are 100 percent human hair versus synthetic or blended fibers. Reputable stores employing staff knowledgeable in professional cosmetology products can assist with color formulation, developer selection, and chemical processing guidance. Red flags include stores selling unlabeled or poorly labeled chemical products, counterfeit brand-name goods at suspiciously low prices, or hair extensions marketed as 100 percent human hair without verifiable sourcing documentation. Georgia law requires licensed cosmetologists to operate in licensed salon spaces, but beauty supply retail does not require cosmetology licensure unless services are being performed on customers in the store. Always verify that professional-grade chemicals you purchase are intended for your use case and that you understand proper application protocols before attempting at-home chemical treatments.
Top Beauty Supply Store Companies in Atlanta
1. Sally Beauty – Piedmont Road
Address: 2625 Piedmont Road, Suite 47, Atlanta, GA 30324
Phone: (404) 231-4750
Website: https://www.sallybeauty.com
Hours: Monday – Saturday 9:00 AM – 8:00 PM, Sunday 11:00 AM – 7:00 PM
Services:
- Professional hair color and developer
- Hair extensions and wigs
- Nail care products and UV systems
- Skin care and waxing supplies
- Salon tools and professional equipment
- Multicultural and textured hair product lines
- Licensed Colorist OnDemand consultation service
About: Sally Beauty operates as the world’s largest professional beauty supply retailer, and its Piedmont Road Atlanta location is among the most frequently cited locations in the metro area for product range and staff expertise. The store carries over 7,000 products spanning hair, nails, and skin categories, with a particular depth in professional hair color lines including Wella, Redken, and Ion. The store’s licensed Colorist OnDemand service connects customers with expert colorists for real-time product guidance, a differentiator that has earned the Piedmont Road location consistently positive customer reviews. All purchases are backed by Sally Beauty’s Love It or Return It guarantee, reducing the financial risk of experimenting with new professional products.
2. Private Label Extensions – Atlanta
Founded: 2014
Address: 1260 Memorial Drive SE, Atlanta, GA 30316
Phone: (404) 458-1330
Website: https://www.privatelabelextensions.com
Hours: Monday – Friday 10:00 AM – 6:00 PM, Saturday 10:00 AM – 4:00 PM
Services:
- Virgin and raw human hair extensions
- HD lace wigs and frontals
- Clip-in extensions for temporary volume and length
- Tape-in semi-permanent extensions
- Weaves and bundles
- Cosmetics and general beauty supply
- Local delivery within 15-mile radius
About: Private Label has operated in Atlanta since 2014, building a customer base of over 100,000 satisfied clients through a focus on verifiable quality standards for human hair sourcing and extension construction. The Memorial Drive location serves as the brand’s flagship Atlanta showroom, offering in-person consultation alongside the extensive online catalog that drives much of its national business. Private Label’s positioning as both a direct-to-consumer retailer and a professional wholesale supplier makes it a resource for individual clients and salon owners alike. The store’s local delivery program, covering a 15-mile radius from the Memorial Drive location, reflects the brand’s Atlanta-centric service model within a broader national e-commerce operation.
3. Ulta Beauty – Buckhead
Address: 3495 Buckhead Loop NE, Suite 120, Atlanta, GA 30326
Phone: (404) 266-3559
Website: https://www.ulta.com
Hours: Monday – Wednesday 10:00 AM – 8:00 PM, Thursday – Saturday 10:00 AM – 9:00 PM, Sunday 11:00 AM – 6:00 PM
Services:
- Prestige and mass-market cosmetics
- Skincare and fragrance
- Hair care tools and styling products
- Professional hair color and treatments
- In-store hair salon services
- Brow and skin services
- Loyalty rewards program
About: Ulta Beauty operates as the United States’ largest beauty retailer, and its Buckhead Loop location serves one of Atlanta’s most affluent shopping corridors with a full assortment of approximately 500 brands spanning 25,000 products. The Buckhead store integrates a full-service salon alongside its retail floor, allowing customers to purchase professional products and receive services in a single visit. The Ulta Rewards loyalty program is one of the most generous in beauty retail, accumulating points on every purchase that convert to product discounts, making it a practical choice for high-frequency beauty supply buyers in Atlanta. The store’s curated selection of prestige brands alongside drugstore-tier options positions it as a one-stop destination for Atlanta consumers managing professional-quality beauty routines at varied price points.
Frequently Asked Questions
Q: How do I know if human hair extensions sold in Atlanta stores are genuinely 100 percent human hair?
A: Genuine 100 percent human hair extensions should have consistent cuticle alignment, respond to heat from a flat iron without melting or extreme frizzing, and have a natural weight and movement. Reputable Atlanta retailers like Private Label Extensions provide documented sourcing information for their hair and can answer specific questions about origin and processing. Suspiciously low prices on products marketed as virgin human hair are a reliable warning indicator, as genuine virgin and raw hair commands premium pricing at the wholesale level. When in doubt, purchase a single bundle or small quantity first to evaluate quality before committing to a full set.
Q: What is the price range for professional beauty supplies in Atlanta?
A: Professional hair color at Sally Beauty runs approximately $6 to $20 per tube depending on the brand, with developer priced at $3 to $10. Human hair extensions at Private Label and similar Atlanta retailers range from $50 to $200 per bundle for standard lengths, with premium virgin and raw hair reaching $150 to $300 per bundle for longer lengths. Professional styling tools such as flat irons and blow dryers range from $30 for entry-level units to $250 or more for salon-grade equipment. Ulta Beauty’s prestige cosmetics segment includes products from $15 for drugstore-tier items to $80 or more for luxury brand foundation and skincare.
Q: Can non-professionals purchase professional-grade beauty products at Atlanta beauty supply stores?
A: In Georgia, professional-grade hair color and chemical products are sold to the general public at stores like Sally Beauty without requiring a cosmetology license, unlike some states that restrict such sales. This accessibility means Atlanta consumers can purchase the same professional color lines used in salons, including Wella, Pravana, and Schwarzkopf, for home use. However, retailers like Sally Beauty offer consultation services and product guidance specifically to help non-professionals select appropriate formulations and understand application risks. Chemical relaxers, bleach, and high-volume developers carry significant risk of hair or scalp damage when misapplied, so consulting with a licensed cosmetologist before attempting professional-level chemical treatments at home is strongly advisable.
Conclusion
Atlanta’s beauty supply retail market serves one of the most discerning and product-knowledgeable consumer bases in the country, and Sally Beauty on Piedmont Road, Private Label Extensions on Memorial Drive, and Ulta Beauty in Buckhead each address distinct segments of that demand. Sally Beauty offers the broadest professional product depth for working cosmetologists and DIY colorists, Private Label Extensions specializes in verifiable quality human hair for extensions and wigs, and Ulta Beauty provides a curated luxury and mass-market cosmetics experience with the added convenience of in-store salon services. Visiting or contacting each retailer directly will help you identify which inventory depth and service model best fits your specific beauty supply needs.