Subaru has experienced remarkable growth in the Atlanta metropolitan area over the past decade, driven by the brand’s combination of standard all-wheel drive, outdoor lifestyle appeal, and a loyal owner community that drives some of the highest customer retention rates in the automotive industry. Atlanta’s active population, proximity to North Georgia mountains and outdoor recreation areas, and the region’s occasional winter weather events all contribute to sustained demand for Subaru’s all-wheel-drive lineup. Models like the Outback, Forester, and Crosstrek have become fixtures on Atlanta’s roads, particularly in neighborhoods like Virginia Highland, Decatur, and the northern suburbs where outdoor enthusiasts concentrate. The metro area hosts multiple authorized Subaru franchises across Cobb, DeKalb, Gwinnett, and Forsyth counties, ensuring broad geographic coverage for both sales and service.
Selecting a Subaru dealer in Atlanta begins with verifying the franchise’s status on the official Subaru of America dealer locator and checking for the Subaru Stellar Care Award, which is the brand’s recognition for dealerships demonstrating exceptional service quality and customer satisfaction. Ask the service department whether technicians hold current Subaru EyeSight driver-assist calibration certification, as the camera-based safety system requires precise re-calibration after windshield replacements or suspension work and incorrect calibration creates safety risks. Buyers considering the Solterra electric SUV should confirm EV service readiness at the chosen dealer. Georgia’s Motor Vehicle Dealer License requirement applies to all franchised Subaru stores, and reviewing each store’s DealerRater history for service department performance provides useful context before committing to a purchase.
Top Subaru Dealer Companies in Atlanta
1. Subaru of Kennesaw
Address: 905 Ernest W. Barrett Parkway NW, Kennesaw, GA 30144
Phone: 770-419-9800
Website: https://www.subaruofkennesaw.com
Hours: Sales: Mon-Fri 8:30AM-8PM, Sat 8:30AM-6PM, Sun Closed
Awards & Recognition: #1 Subaru Dealer in Georgia per Subaru of America; Subaru Stellar Care Award recipient for 8 consecutive years; DealerRater 2019 Consumer Satisfaction Award
Services:
- New Subaru vehicle sales and leasing
- Certified pre-owned Subaru vehicles
- Used vehicle sales
- Subaru factory-certified service
- Subaru Express Service for routine maintenance
- OEM parts and accessories
- Financing and lease programs
About: Subaru of Kennesaw is the number one volume Subaru dealer in Georgia as recognized by Subaru of America, and has earned the Subaru Stellar Care Award for eight consecutive years, one of the most sustained records of service excellence among any Subaru franchise in the state. Located on Ernest W. Barrett Parkway in Kennesaw, the dealership serves Atlanta, Marietta, and Canton with a large new and pre-owned inventory. The store is part of the Troncalli Auto Group, which brings additional operational depth to the franchise. Subaru Express Service for no-appointment routine maintenance is available and appeals to busy Cobb County commuters.
2. Classic Subaru of Atlanta
Address: 7700 Roswell Road, Atlanta, GA 30350
Phone: 770-394-9100
Website: https://www.classicsubaruofatlanta.com
Services:
- New Subaru vehicle sales and leasing
- Certified pre-owned Subaru vehicles
- Used vehicle sales
- Subaru factory-certified service
- OEM parts and accessories
- Financing programs
About: Classic Subaru of Atlanta is described as Atlanta’s oldest full-service Subaru dealer, with more than 30 years of operation serving the north Atlanta market. Located on Roswell Road near Sandy Springs and Dunwoody, the dealership is well-positioned for buyers inside and just outside the perimeter who prefer a centrally located, long-established franchise. The store’s decades of operation have produced deep community roots and repeat-customer relationships that span multiple vehicle purchases over the years. Classic Subaru carries the full Subaru lineup including the Outback, Forester, Crosstrek, and Solterra.
3. Subaru of Gwinnett
Address: Duluth, GA
Website: https://www.subaruofgwinnett.com
Hours: Service: Mon-Fri 7AM-5:30PM, Sat 8AM-3PM, Sun Closed
Services:
- New Subaru vehicle sales and leasing
- Pre-owned and used vehicle sales
- Subaru factory-certified service
- OEM parts and accessories
- Financing and lease programs
About: Subaru of Gwinnett serves Duluth and the broader Gwinnett County market, extending Subaru’s metro Atlanta reach into one of Georgia’s most populous and fastest-growing counties. The dealership serves not only Duluth but also Marietta, Norcross, Tucker, Auburn, and Grayson, covering a wide swath of the northeastern Atlanta suburbs. Gwinnett County’s large and diverse population provides a strong base of Subaru buyers who value all-wheel drive, safety technology, and the brand’s active-lifestyle positioning. The service department offers weekday and Saturday hours to accommodate working owners.
Frequently Asked Questions
Q: What is the Subaru Stellar Care Award and how does it affect my dealer choice in Atlanta?
A: The Subaru Stellar Care Award is Subaru of America’s recognition for dealerships that deliver exceptional service experiences as measured through customer satisfaction surveys and dealership performance audits. Earning this award for multiple consecutive years, as Subaru of Kennesaw has done for eight straight years, indicates a sustained organizational commitment to service quality rather than a single strong year. For buyers who plan to service their Subaru at the selling dealer long-term, choosing a Stellar Care Award recipient provides measurable confidence that post-purchase service will meet or exceed brand standards. Stellar Care status is publicly listed on the Subaru of America website.
Q: What do Subaru vehicles typically cost at Atlanta dealerships?
A: The Subaru Crosstrek begins near $25,000 in base trim, while the popular Forester and Outback crossovers start in the $28,000-$30,000 range. The three-row Ascent SUV begins near $37,000 and the Solterra electric SUV starts near $45,000. All Subaru models come standard with Symmetrical All-Wheel Drive at no additional cost, which adds intrinsic value compared to front-wheel-drive competitors that charge extra for AWD. Atlanta dealers occasionally offer Subaru Motors Finance incentives on lease and purchase financing, particularly on outgoing model-year inventory.
Q: How does Subaru’s warranty and Love Promise program work in Atlanta?
A: Subaru’s standard warranty covers 3 years or 36,000 miles bumper-to-bumper and 5 years or 60,000 miles on the powertrain. The Subaru Love Promise is a corporate commitment to community engagement, environment, and customer care that participating dealers are expected to uphold at a local level. Subaru’s certified pre-owned program covers vehicles up to five years old with fewer than 80,000 miles, adding 7-year/100,000-mile powertrain coverage from the original sale date, which is competitive with mainstream luxury CPO programs. EyeSight driver-assist safety calibration is covered under warranty when performed by a certified Subaru technician.
Conclusion
Atlanta’s Subaru dealer network delivers strong coverage across the metro area’s major corridors, anchored by the state’s highest-volume franchise at Subaru of Kennesaw, the long-established Classic Subaru of Atlanta on Roswell Road, and the Gwinnett-focused Subaru of Gwinnett in Duluth. All three stores provide access to the full Subaru lineup with factory-certified service and certified pre-owned inventory, making it practical to find a vehicle and maintain it properly over the long term. Comparing current inventory, Stellar Care designations, and available incentives across all three locations is the recommended starting point for Atlanta buyers.